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It should come as no surprise that content is still the most important thing to consider when planning your Instagram marketing strategy.
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First and foremost, one of the most important points to consider is how you’ll use Instagram. What would be the first three ways you’d say it’ll do this?Ben Putley: I wouldn’t necessarily say clean out; the metaphor I use is that, at the moment, advertisers and publishers have inventory that they sell and they’re just kind of peeking through the letterbox. How have new technological advancements addressed this issue for publishers and advertisers?Google Ads quietly updated their help center documentation to say that advertisers could set an account-level monthly spend limit that can be applied to all campaigns. Everyone is now rewarded for playing together in this model - the rising tide raises all ships, as they say. If you can crunch those numbers, then what can you do now?Or, they can have more money to then put back into their journalism. In 2019, federal data found that more than 1-in-4 high school students had used an e-cigarette in the past 30 days, up from 11.
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