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Navigability: Once people enter your site, they should be able to get from ‘Point A’ to ‘Point B’ easily so that they don’t have to waste time searching for what they want.

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Front and center of this push are Google’s recent TensorFlow Ranking changes, that affect how swiftly new search technology is able to be tested and rolled out to the public.

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Sometimes, you like what you see & your interest piqued, but there are plenty of times when you scroll past the promo material.

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Yes, you might be able to create a Facebook or Twitter account early on, but this isn’t enough to ensure success.

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Today, you can see that the world of marketing is ever evolving, to innovate effective ways that will motivate a wider audience to convert into paying customers.

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